About Ali
Hi! I’m sometimes
Alexandra, mostly Ali, and occasionally Alex if you ask someone who doesn’t know me very well. I design
things,
but most importantly, I ask questions. I’m a people-person, and that’s the biggest reason why I love what I
do.
Whether it’s a user, a stakeholder, or a fellow team member, I incorporate their needs, their perspectives,
and
their values in everything I do.
In my free time, you can find me wandering the streets of New York
City in search of pop-up galleries, cultivating my vast collection of indoor plants, and planning my next
meal.
My values
People matter
The first most important person in any project is the user. A close second place is my teammates. Close collaboration and a user-centered focus are the secret ingredients to any successful product.
Value beyond wires
I believe my role as a designer reaches far beyond screens. I see my role as to advocate for the user, test, problem-solve, and encourage transparency and user centricity through everything I do.
Strong process
Even when unexpected problems pop up (they always do) you’ll find me striving for a double diamond approach of learning, iterating, and delivering value.
My not-so-secret sauce
I’m a strong believer in an iterative process that involves frequent stakeholder visibility, data-driven decision-making, frequent co-creation, and constant user feedback.
My discovery phase looks a little like...
INTERVIEWS
COMPETITIVE ANALYSIS
CURRENT STATE ANALYSIS
IDEATION WORKSHOPS
PERSONAS
USER FLOWS
JOURNEY MAPS
FEATURE PRIORIZATION
My delivery usually includes...
LOW FIDELITY WIREFRAMES
BACKLOG REFINEMENT
DESIGN QA
KPI ANALYSIS
USABILITY TESTING
USER STORIES
HIGH FIDELITY PROTOTYPES
ANALYTICS REVIEW
